Improvements in distribution. The Web offers certain types of providers (the book industry, information services, digital products) to participate in an interactive market, where sales or distribution costs tend to zero. As an example, digital products (software) can be delivered immediately, gradually ending the middlemen. Also buyers and sellers contact each other directly, thus eliminating restrictions that arise in such interactions. Somehow this situation can reduce marketing channels, enabling efficient distribution to reduce overhead resulting from the uniformity, automation and large-scale integration of management processes. Likewise you can decrease the time it takes to conduct business transactions, increasing business efficiency.